Category: Television
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The Future of Interactive Brand Engagement is Here (on Xbox LIVE)
This morning I came across a great Op-Ed by Mark Suster of GRP Partners entitled, “The Future of Advertising will be Integrated” (via TechCrunch). The piece compelled me to break with tradition here on the site and respond. He notes, “[The] future of helping make the ad industry more measurable (and more online) I believe will…
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Bing for iPad: First Thoughts
Last Thursday (April 7), the free Bing for iPad app was officially released into the wild. Since then, it’s hit #1 on Apple’s Marketplace and it’s easy to see why – it’s like a swiss army knife for search and discovery of contextually-relevant content. From voice-recognition to easy to understand gestures that use a standard…
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OpEd: Reboot the Logitech Revue/Google TV Campaign
Earlier this week, Logitech created a stir with their inaugural campaign for the Revue, a Google TV-based set-top box solution designed to sit between your Cable Box/DVR and TV to deliver a series of Internet-hosted features. The campaign features your TV, with a creepy eye and a mans legs. The concept isn’t new and is directly…