Category: Rich Media

HowTo: Halloween Fun Outdoor FX

(Updated 9/2013 to include AtmosFearFX, new projectors) Americans are projected to shell out over $5.8 billion dollars on Halloween, between a costume, candy and decorations.  In our household, my wife really gets into Halloween costumes but for me it’s all about the opportunity to play junior Disney Imagineer with fun

The Future of Interactive Brand Engagement is Here (on Xbox LIVE)

This morning I came across a great Op-Ed by Mark Suster of GRP Partners entitled, “The Future of Advertising will be Integrated” (via TechCrunch).  The piece compelled me to break with tradition here on the site and respond. He notes, “[The] future of helping make the ad industry more measurable (and

Bing for iPad: First Thoughts

Last Thursday (April 7), the free Bing for iPad app was officially released into the wild.  Since then, it’s hit #1 on Apple’s Marketplace and it’s easy to see why – it’s like a swiss army knife for search and discovery of contextually-relevant content.  From voice-recognition to easy to understand

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