Dan Rayburn gets the strategy of Silverlight for media experiences

Dan is one of the top movers/shakers in the online media space. A veteran of Web 1.0, EVP of StreamingMedia.com and and Chairman of the Streaming Media conferences, he recently started a blog and people are taking notice. I first met Dan back at Streaming Media West 2001, in-between Steve Ballmer heckling me on-stage for using my wedding video in an end to end demo :).

Dan gets our strategy with Silverlight for the media space. Customers want a solution with the quality/reliability of Windows Media, standards-support of VC-1, and the interactivity only available from another provider today:

While the higher cost of creating and delivering in Flash over Windows Media has not stopped too many in the past, it has stopped some content creators from wanting to spend two to three times more just to use the Flash streaming format… If Silverlight truly does allow content owners to create, encode and deliver content faster and cheaper while providing the same if not better user experience than Flash streaming, then Microsoft is going to have the advantage in the long run.

Almost every broadcaster I speak to is looking with whetted appetite to the moment they can deliver HD video on the Web in a reliable and effective manner. While everyone talks about the rapidly dropping price of bandwidth on the Web, we seem to neglect the actual cost of retraining designers to be developers (or vice versa), the production costs associated with creation of more complex, experience-centric websites, and the plain fact that more bits flowing through the “tubes” of the internet = more congestion, particularly at HD rates. This is why we’re investing so heavily in Silverlight for media, and adding new features such as SSL (https://), the same technology used to protect your credit card information, will now be used for over-the wire encryption of progressive streams from Windows Server code name “Longhorn” to Silverlight. A certain broadcaster said they needed it and were concerned about proprietary protocols of other solutions that were recently reverse engineered.

Dan Rayburn – Subscribed.