MIXing it up with Digital Media
A few of you have been asking where I’ve been and why I’ve been so quiet about digital media. Has blogging become passe? Am I spending too much time reading Scoble? (no) or Pirillo (no)? I am Twittering though – delivering bite size bloggables. Perhaps I joined Michael Gartenberg in returning to the “private sector”? No again. I’ve been working heavily on exciting things we’re going to unveil at MIX07. If you’re involved in digital media delivery on the web, you’re going to want to see what we unveil at the show.
For the past six years, I’ve been involved in different aspects of digital media, dating back to Windows Media Player 7 and beyond. With every release, a debate roiled internally – are we an experience or a platform? More effort over time was put into creating an experience with Windows Media Player (as our customers were asking for), but the developer platform never saw much in the way of major leaps forward. OCX updates were modest, load times were unacceptable to customers on web pages, and it was too complicated to create compelling and differentiated experiences.
Not for long. We’ve been listening. Taking notes. Asking questions. Understanding what’s needed to go beyond what’s available today for delivering media-enriched experiences on the Web. And MIX is where you’re going to here more about that. I have emails reporting that the media experience in www.vista.si from Microsoft Slovenia beyond delivering a full Vista desktop emulator in “WPF/E” runs faster than some web-enabled experiences.
So at MIX, we’re going to step it up with sessions dedicated to those focused on rich digital media delivery on the Web. You’ll learn how to use new tools coming such as Expression Media Encoder, and how to use new features with Windows Server “Longhorn”. Our team will be there- engaging in the conversation across a broad range of topics.
Yesterday, I a podcast for the Mix website where I’ll talk some more. I’m going to be doing a lot of talking soon. I’m also doing the first-day keynote at Streaming Media East. (Note to Dan Rayburn, I look about 10 years old in the picture on the site)