A good friend of mine is in charge of 3rd party accessories for Zune. That means all accessories not from Microsoft. And now, he’s blogging over at www.ZuneGuy.com. And he’s getting an enthusiastic response for his open inquiries for feedback. Oh no, maybe the competition will hear a great idea too! It doesn’t matter – either way as consumers we win if he manages to adopt even a few of these ideas. Send em his way!
For all the lip-service Apple gives to community creativity, where is the iPod blog? Don’t send them your ideas, they don’t want them, especially if you’re in the third-grade.
If Robert Scoble is even just a little bit right in his book, Zune will win the marathon. Why? Time-released transparency is what I call it. PR folks know that timing can be worth millions of dollars in perception.mSo time your details, your release of details, and then go transparent on that stage. PR flaks? No. Recognizing the blend of PR and community that optimizes your business goals – yes.