Sean Alexander

Thoughts are actions in rehearsal

They’re all a part of the judging panel for the Next-Gen Windows OS PC Design Competition.

You can find more details at The secrecy has been lifted and now I can talk about it. At ~2pm PST we also posted new links to the trailer shown at WinHEC.

RSS feed here with more details I wrote on what we’re doing. Yet another team is hopping on the Cluetrain.

2 thoughts on “What do Directors of Design at Bose, Nike, Ziba Design, fuseproject, Dell, and HP all have in common?

  1. Denis says:

    I’ve posted this on C9 before (, but I thought I’d post it here aswell.

    First of all, I think it is a great idea. Let the real world users design stuff. They’re after all the only people, knowing what they would buy.

    But: I was thinking about entering the competition, but probably won’t.

    Why not?

    I have to get the facts straight before answering that:
    1. As far as I understand it, there are three prizes in each category. Two times $50,000 and one time $25,000.
    Assuming this is right, if I should win, I can get a maximum of $50,000 out of it. (unless more than 1 "jury" likes my design best, which I think is highly unlikely)

    2. By entering the competition I sign over all exploitation rights to MS.

    Well, there you have it. I basicly "give" my ideas to Microsoft and they can make millions with it, while I’m stuck with peanuts.

    I have read this opinion on several comments on sites reporting on

    The problem is really simple, the prizes are too low.
    I can’t imagine any serious industrial designer giving away any ideas under these circumstances!

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