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Senior Director, Xbox LIVE Entertainment Apps & Advertising experiences. Happily married father of two young boys, scuba diver, runner, and gadget hound.Recent Tweets
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Tag Archives: NUI
The Future of Interactive Brand Engagement is Here (on Xbox LIVE)
This morning I came across a great Op-Ed by Mark Suster of GRP Partners entitled, “The Future of Advertising will be Integrated” (via TechCrunch). The piece compelled me to break with tradition here on the site and respond. He notes, “[The] … Continue reading
Posted in Blogging, Rich Media, Tech, Television, Work, Xbox, Xbox LIVE
Tagged Ads, Advertising, Branding, Case Study, Emsense, Engagement, Impact, Interactive, IPG, Kinect, Medialab, NUI, ROI, Xbox LIVE
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Bing for iPad: First Thoughts
Last Thursday (April 7), the free Bing for iPad app was officially released into the wild. Since then, it’s hit #1 on Apple’s Marketplace and it’s easy to see why – it’s like a swiss army knife for search and … Continue reading