One of the features I’m most excited about with Xbox 360 is Xbox SmartGlass. While the focus is on tapping into the best entertainment providers right now, the possibilities for this digital canvas will be endless.
Archives For Apps
A few months ago I took on a slightly expanded role at Xbox LIVE, bringing in a fresh team responsible for curating our Entertainment Apps portfolio. This is a separate swim lane in addition to daily duties managing the Xbox LIVE Ad Platform and Product portfolio, it’s been a whirlwind few months and I’mloving it.
That’s why I’m so proud of all our teams in bringing together even more of the biggest names in TV entertainment this Fall on Xbox LIVE. Just announced at E3 are new and expanded television and sports partnerships with NBA, NHL, ESPN and Monday Night Football joining the lineup. Not to mention Comedy Central, Nickelodeon, and Univision all joining the mix. Sure to have something for everyone in the house!
Congrats to the Team!
Peter Kafka at the WSJ wrote on, “Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.”. Drawing from a report by Freewheel, the online video ad company, more people are watching Web stuff on Microsoft’s machine than on the iPad, iPhone or any Android machine, anywhere. To quote Kafka,
“…And when it comes to home viewing, competitors like Apple TV, Google TV and Roku are so far behind they’re not even competitors.”
This is consistent with what we’re hearing from many partners – that video watching on Xbox LIVE is a hit with consumers and advertisers. With recently announced ad partnerships with ESPN, CBS Interactive Gamespot, Manga, and MUZU.TV joining Sony’s Crackle, MSNBC, TMZ, NBC’s Today and UFC, we’re off to a great start together with our partners. I’m so proud of my team!
A reminder that if you’re thinking about getting the UFC Pay-Per-View event tonight, be sure to get it on Xbox LIVE to get exclusive interactive features! Along with the LIVE App unlock this weekend, UFC on Xbox LIVE gives you the fight, your way.
With access to live event videos and a catalog of videos on demand, an interactive fight card, and Pay-Per-View events in stunning HD all together in one place, the energy of the Octagon comes right into your living room. Only UFC on Xbox LIVE gives you the fight your way, and lets you control the action using your voice with Kinect.
More details here
Normally reserved for Xbox LIVE Gold members, from April 19-23, all Xbox LIVE members (Silver and Gold) will have access to the fast growing list of video and music apps on Xbox LIVE. Service offerings vary by region, the following apps will be available to Silver and Gold members in the US:
- CinemaNow
- Crackle
- Dailymotion
- EPIX
- ESPN
- HBO GO
- Hulu Plus
- iHeartRadio
- Last.fm
- MSN
- Netflix3
- Syfy
- TMZ
- TODAY
- UFC
- Verizon
- VEVO
- Vudu
- Xfinity TV on Demand
- YouTube
